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Women's Rugged Flex Collection Launch

In Fall 2023, Carhartt Women launched the Rugged Flex collection. The star of that show was the Relaxed Fit Work Pant. This comfortable, yet durable pant was designed to carry you through every shift, from sunrise to sunset, day after day.  

Carhartt Women's Rugged Flex canvas collection: 

Showing the function and variety of the Rugged Flex collection on


the team who made it happen: Brian Bennett, Sheena Brady, Helena Sylvester, Laura Aronson, Linda Hamlin, Shelbie Sheth and me 

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