Carhartt x The Batman
The new Caped Crusader is unlike his predecessors: his Batmobile a hot rod, his Batcave a mechanic's garage. So Carhartt and Warner Brothers teamed up to create a collection inspired by blockbuster hit, "The Batman."
We slowly released teasers of the line, eventually leading up to the big reveal.
In anticipation of the release, our team scoured the country looking for vintage toolboxes, refurbished them as only Carhartt x The Batman could, filled them with gear and delivered them to a few lucky fans.
The following look book was included with the toolbox, also featuring the latest Batmobile.
After the toolbox press kits were shipped, we announced the collection was live, creating a buying frenzy.
Landing page on Carhartt.com:
the team who made it happen: Sean Goodall, Rick Condos, Laura Aronson, Brian Spiro and me