top of page
Rugged Flex Collection Launch
To launch our Rugged Flex collection, we shot a spot with farmer and mom, Helena Sylvester, wearing your next favorite closet repeat. Experience your own personal Groundhogs Day as you wear these pants day after day after day after day.
Carhartt Women's Rugged Flex canvas collection digital launch:
Our Rugged Flex experience on Carhartt.com:
the team who made it happen: Brian Bennett, Sheena Brady, Helena Sylvester, Laura Aronson, Linda Hamlin, Shelbie Sheth and me
bottom of page