Kellie Swanson x Carhartt
To celebrate the coming of spring, we collaborated with cyanotype artist, Kellie Swanson of KSX Art out of Bozeman, Montana. Before going viral creating one-of-a-kind pieces of wearable art, Kellie worked in landscaping. As she mowed and tended lawns, she saw how the light danced as the wind moved through grass. She collected leaves and flowers, the very inspiration she would soon craft with.
Kellie made the seamless transition from landscaping in Carhartt to putting landscapes on Carhartt.
A closer look at the entire collection:
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This content was extremely successful, across the entire brand, it was the top revenue driving post in April, bringing in new customers and 72k in revenue.
The KSX x Carhartt experience on .com and the blog:
the team who made it happen: Muddy Shutter, John Rodosky, Rachel Zual, Kate Zielinski, Amara Waters, Helena Sylvester, Laura Aronson, and me