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Rit Dye x Carhartt

my role on this project: Creative Director

To launch our newest women's collection of undyed garments, we teamed up with the masters of dye for the ultimate customization our followers have been asking for. We teased the collaboration with a few seconds of Carhartt in a Rit Dye bath. 

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A closer look at the undyed collection and the Rit Dye Kit: 

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To demonstrate how to use the Rit Dye x Carhartt kit,
we partnered with Alma of Pink Soul Studios to dye her gear.
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The Rit Dye x Carhartt experience on .com:

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Screenshot 2025-06-10 at 9.23.47 PM.png

the team who made it happen: The Rit Dye Team, Rachel Zual, Laura Aronson, Kate Zielinski, Amara Waters, Helena Sylvester, Gerardo Zamora-Diaz, Dan Oberbruner, and me 

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