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Soft to the Touch, Carhartt to the Core 

my role on this project: Creative Director

To promote a sale on our softest and toughest shirt yet, we showed the duality of the Carhartt Woman's daily routine. Sure sparks fly and saws buzz, but you're still gonna give you shop dog a snuggle or nap in the bed of your truck. Find a shirt who does both.   

The softest, toughest shirt in action: 

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the team who made it happen: Carol Bax, Laura Aronson, Helena Sylvester, Amara Waters, and me 

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